Safeguarding the future of the Thoroughbred industry.

Driving positive change for the longevity of our sport, by providing you with the tools to make it happen.

The power of being proactive is not just about avoiding a crisis — it’s about being prepared when one inevitably comes our way. By getting real, organising our messaging, and proactively addressing issues, we can reframe potential crises as opportunities for progress.

Vicky Leonard

Founder and Managing Director

Our Clients

Driven by a mission to enhance the public perception of horse racing, we partner with businesses, individuals and governing bodies to thoughtfully improve how they—and the sport as a whole—are viewed and respected.

The dedicated team at Kick Future combines expert strategists and innovative marketers to lead you through every aspect of perception marketing and crisis communication, all with one goal in mind: securing the thoroughbred industry’s future in a rapidly evolving world and ever-changing public expectations.

How we do it

1 Get Real

Every good plan begins with a discovery session. At this stage we take a deep dive into your business or organisation, hosting an open discussion to identify and communicate all potential issues that could arise.

2 Get Organised

Now that we’ve got a clear picture, it’s time to build your strategy toolbox. This is where we create a solid plan tailored just for you. We’re talking smart content, crisis communication strategies, and proactive ways to keep your audience engaged. It’s all about being prepared, so you’re never caught off guard.

3 Get Loud

Finally, let’s get your message out there the right way. We’ll use effective PR strategies and audience engagement tactics to make sure your story is heard loud and clear across all the right channels. The goal? Build trust, shape a positive perception, and set you up for long-term success.

The Strategy Toolbox

The strategy toolbox is your go-to kit. It’s packed with everything you need—content ideas, crisis plans, and smart tactics—to help you stay ahead of the game and tackle whatever comes your way.

Power Plays

These are your heavy hitters—the paid strategies that put your brand right in front of the people who matter most.

Trust Builders

Make your brand and business accessible and trustworthy by demonstrating leadership with clear, honest communication.

Social Amplifiers

This is all about sparking conversations, driving engagement, and creating passionate advocates for your brand on social platforms.

Home Base

This is your own content and distribution strategy (not owned by Zuckerburg!) such as your website, database and content.

Whitepapers

Unlock valuable insights by simply sharing your contact details.

The Kick Future Proofing Playbook

Imagine waking up to 2,000 notifications—headlines declaring a welfare crisis, social media in outrage, and your brand’s reputation at risk. Unprepared, panic sets in. But with the Kick Future-Proofing Playbook, you could face it all calmly, knowing your brand is protected. This is the peace of mind that preparation brings.

Global Perception Survey

What does the world think of horse racing? New whitepaper coming soon. Enter your contact details to sign up to be notified when it is published.

Free Resources

You might enjoy reading up on some of the complex and fascinating subjects surrounding perception marketing and crisis communications via our Blog Posts.

Looking for peace of mind?
Let’s talk.

If you’re ready to future-proof your brand, express your interest in working with Kick by pre-registering today.

The Perception Assessment

You can also take our free Perception Assessment to help us understand the full scope of the challenge.

Safeguarding the future of the Thoroughbred industry.