Safeguarding the future of the Thoroughbred industry.
Our Clients
Driven by a mission to enhance the public perception of horse racing, we partner with businesses, individuals and governing bodies to thoughtfully improve how they—and the sport as a whole—are viewed and respected.
1 Get Real
Every good plan begins with a discovery session. At this stage we take a deep dive into your business or organisation, hosting an open discussion to identify and communicate all potential issues that could arise.
2 Get Organised
Now that we’ve got a clear picture, it’s time to build your strategy toolbox. This is where we create a solid plan tailored just for you. We’re talking smart content, crisis communication strategies, and proactive ways to keep your audience engaged. It’s all about being prepared, so you’re never caught off guard.
3 Get Loud
Finally, let’s get your message out there the right way. We’ll use effective PR strategies and audience engagement tactics to make sure your story is heard loud and clear across all the right channels. The goal? Build trust, shape a positive perception, and set you up for long-term success.
Powering Progress in the Thoroughbred Industry
Our consultancy work is led by Vicky Leonard, Kick Collective’s founder and one of the most trusted strategic voices in the thoroughbred industry. With a career built across media, marketing and stakeholder strategy, she specialises in helping organisations navigate high-pressure environments with clarity and confidence.
She is the founder of Kick Up and Light Up Racing—two global-first initiatives driving public education, internal communication, and industry-wide training around welfare and perception. Her work with major brands like Magic Millions and the HKJC Restart Program demonstrates her ability to align commercial and welfare goals in a complex global landscape.
Vicky holds an MBA (Distinction), graduated top of her cohort from the Godolphin Flying Start program, and was awarded the Wakeful Club Lady of Racing for her leadership in welfare reform. As the publisher of The Thoroughbred Report—Australia’s most-read racing platform—she brings unmatched industry reach and a deep understanding of how to connect with both public and professional audiences.
Speaking on Racing’s Future
Vicky is a sought-after speaker on trust, transparency and the future of racing, regularly invited to share her insights on industry stages across Australia and internationally.
Asian Racing Conference 2024
Enhancing Equine Safety and Industry Sustainability
New Zealand Thoroughbred Racing
2024 Industry Development Conference
Light Up Racing
Navigating a Crisis
The Strategy Toolbox
The strategy toolbox is your go-to kit. It’s packed with everything you need—content ideas, crisis plans, and smart tactics—to help you stay ahead of the game and tackle whatever comes your way.
Power Plays
These are your heavy hitters—the paid strategies that put your brand right in front of the people who matter most.
- Search Engine Advertising
- Social Media Advertising
- Display Advertising
- Sponsored Content
- Email Marketing
Trust Builders
Make your brand and business accessible and trustworthy by demonstrating leadership with clear, honest communication.
- Public Relations
- Crisis Communications Plans
- Internal Staff Communications
- Community Engagement
- SEO
Social Amplifiers
This is all about sparking conversations, driving engagement, and creating passionate advocates for your brand on social platforms.
- Social Media Strategy
- Community Building
- User Generated Content
- Content Sharing
- Interactive Content
Home Base
This is your own content and distribution strategy (not owned by Zuckerburg!) such as your website, database and content.
- Website
- Landing Pages
- Email Newsletter
- Content
- Webinars
Whitepapers
Unlock valuable insights by simply sharing your contact details.
The Kick Future Proofing Playbook
Imagine waking up to 2,000 notifications—headlines declaring a welfare crisis, social media in outrage, and your brand’s reputation at risk. Unprepared, panic sets in. But with the Kick Future-Proofing Playbook, you could face it all calmly, knowing your brand is protected. This is the peace of mind that preparation brings.
