About
Kick Collective

Launched in 2018, Kick Collective was established by Vicky Leonard who is on a mission to lift the standard of thoroughbred horse racing marketing.

“A rising tide lifts all boats. By fresh thinking, pushing for greater transparency and a better standard of marketing at an individual business level, the entire industry can grow and thrive.” 

Seven years later

The global Kick team are driving unique and innovative marketing campaigns for industry leaders such as…

Manifesto

Kick Collective is not a marketing agency for everyone.

If you want generic, don’t come to us. 

We are niche in our area of expertise, deeply engrained in the thoroughbred horse racing industry. This industry doesn’t follow traditional marketing rules, so we break the rules of traditional marketing.

If you want old school, go to the old school; not to Kick.

We pride ourselves on looking at marketing through a modern, digital lens, continuously learning, evolving, and stretching the boundaries of what’s possible. We challenge our clients to do their part in becoming leaders, pushing the standard of equine welfare and integrity in our industry.

If you want something that’s been done before, find someone else to copy it.

We break free from cookie-cutter strategies and tired approaches. We challenge the status quo, igniting curiosity and inspiring change.

Seeking the cheapest option? You won’t find it here.

We pride ourselves on delivering top-notch quality that matches its worth, with specialist knowledge and expertise that a generic marketing agency cannot deliver.

Excellence comes from collaboration and mutual respect. You listen to us, and we will listen to you. Together, let’s create something extraordinary as we listen, learn, and grow side by side.

The Kick team

Get to know the people behind the work. Click through to meet the team – the creatives, strategists and specialists who bring our projects to life.

Recognition:

We’re proud to have our work and people recognised – here are a few of the awards we’ve picked up along the way.

Fujifilm Innovation Print Awards 2022

Best brochure or catalogue:
Yulong (gold)

Godolphin’s Leadership Excellence Award

Vicky Leonard
2018

Wakeful Club’s Lady of Racing

Vicky Leonard
2025

Australian National Print Awards 2020

Best brochure or catalogue:
Darley Stallions (silver)

Kick Initiatives

We also run several industry initiatives including Kick Up, giving a positive voice to horse racing, and the Kick Sales Platform, a digital system that offers sale vendors a platform to publish transparent information.

Safeguarding the future of the Thoroughbred industry

A balanced view to false claims that have been made about horse racing

A new era in horse sale transparency