Kick Collective, a prominent force in thoroughbred marketing, is delighted to welcome Melissa Steele to its team as European Senior Account Manager, based in Ireland. This appointment is an integral part of Kick Collective’s global expansion strategy, with bases being established in Europe and America in the coming months.
Born and raised in West Sussex, UK, Steele graduated from University of Edinburgh before gaining a place on the prestigious Godolphin Flying Start programme in 2013. Steele then honed her marketing expertise at Tattersalls for five years, crafting marketing strategies and nurturing relationships with major clients.
Currently based in Tipperary, Steele brings to the table over a decade of experience in marketing and PR, spanning sectors such as thoroughbred, tourism, and fashion. Her contributions to leading publications like Thoroughbred Daily News and the Irish Field highlight her passion and proficiency.
Regarding her new role at Kick Collective, Steele shared, “It’s hugely exciting to be joining such a dynamic team at Kick Collective during a pivotal point of international growth. Already leading the way in the Southern Hemisphere, I am delighted to be a part of Kick Collective’s global expansion and being able to offer their services to the European market. Having access to the very best and most forward-thinking marketing strategies is undoubtedly good news for the Thoroughbred industry worldwide.”
Established by Vicky Leonard in 2018, Kick Collective has carved a distinct niche in developing unique and innovative marketing strategies for international thoroughbred businesses over the last five years. The decision to welcome Steele underlines Leonard’s dedication to Kick Collective’s mission to set the global benchmark in thoroughbred marketing.
“I am thrilled to welcome Melissa to the Kick Collective team, as she will play a pivotal role in expanding our presence in Europe. Melissa’s expertise and passion align perfectly with our values at Kick, enhancing our commitment to excellence in thoroughbred marketing.
“Our focus goes beyond delivering exceptional results for our clients; we also strive to collaborate with them using modern marketing techniques to enhance the public perception of our entire industry.
“Across our three locations in Australia, Europe, and America, we are actively seeking talented and passionate individuals who are eager to develop their careers. If you are interested, please don’t hesitate to reach out. With Melissa now on board and our team growing, we are excited for the next chapter of our journey.”