Your Thoroughbred Industry Social Media Specialists
Transform your farm, agency, or stable’s online presence with expert management that tells your story and drives results.
Why does Social Media matter?
Whether you’re a stud farm, trainer, bloodstock agent, or vendor, a strong social media presence boosts your visibility, builds trust, and fosters loyalty. We know you’re busy raising, buying, or training the next champion. Let us showcase your horses, tell your story, and engage with the people who matter most—owners, buyers, and racing enthusiasts.
Complete
Social Media Management
Social media can feel like an overwhelming maze—but don’t worry, we’ve got the map. With our Social Media Management service, your profiles won’t just be active—they’ll thrive. From highlighting your stallions and yearlings to celebrating your race wins and sale successes, we tailor strategies that reflect your brand’s personality and engage your target audience.
Social media strategy
Unlock the full potential of your brand’s online presence with our expert social media strategy, tailored to engage your audience and drive growth.
Tailored content planning and execution
A clear, consistent plan that highlights your key milestones, horses, and sales throughout the year.
Race and sale results
We know you’re busy, so let us handle the results. We’ll track your stallions, graduates, and achievements and consistently promote them while you focus on what matters most.
Consistent brand messaging
We ensure your farm’s story is communicated clearly and consistently, with a voice that reflects your unique brand across all platforms.
Copywriting
Compelling copy that authentically tells your story while reflecting your unique tone of voice, helping you connect with your audience.
Real-time audience engagement
We’ll handle all interactions across your social media platforms, building strong relationships with buyers, owners, and fans to boost loyalty.
Professional photography and video
Our team creates stunning visuals that showcase your horses and facilities in a way that captivates your audience.
Monthly performance reports
Track growth and engagement and understand what’s driving results so you can see the impact of your social media presence.
Social Media Guidance and Training
We’ll empower you with the tools to build and grow your brand through social media.
Whether you’re starting from scratch or looking to enhance your current strategy, our Social Media Guidance and Set-up service provides the tools, tips, and tricks you need to make an impact. We’ll set you up with thoroughbred industry-specific strategies that highlight your farm, agency, or stable, and help you build long-term success.
Brand Guidelines
We’ll help you establish a clear tone of voice and provide guidelines on language to use (and avoid) in 2024.
Social Media Audits & Strategy
Get a detailed review of your current social media with actionable steps to improve engagement and performance.
Content Plans
Receive a tailored content plan that highlights key industry events like sales, races, and breeding seasons, ensuring you’re always prepared with engaging posts.
Webinars & Staff Training
Empower your team with personalised training sessions designed to improve their social media skills and boost your brand’s online presence.
Content Creation Tips
Learn simple, effective techniques for capturing high-quality content that resonates with your audience.
Exclusive Monthly Blog
Gain exclusive access to Kick Collective’s expert insights and trends on social media strategy within the thoroughbred industry. Each month, we share actionable tips, success stories, and innovative strategies.
Why Choose Kick Collective?
We’re not just social media experts—we’re thoroughbred industry insiders. We know the unique challenges and opportunities you face, and we leverage our industry knowledge to create content that resonates with your audience. From showcasing your stallions and race success to using the latest social media trends—like reels, interactive stories, and viral formats—we ensure your brand stays relevant, engaging, and always ahead of the curve in the thoroughbred world.
The Blog
Picture this… it’s Sunday afternoon, you’re at a friend’s BBQ and are introduced to their cousin, Jacob. He seems friendly, and soon the conversation moves into “What do you do…
Golf, cricket and sailing… these are the three sports that struggled to ignite one degree of interest in me as a television spectator in my youth. When they came on…
Over the last two months Australian horse racing has hit a purple patch of form. It kicked off with an incredible inaugural Everest event where, for the first time in…
Book a discovery call
To kick off our relationship, we’ll have a 20 minute discovery call where we’ll delve into the depths of your business goals. Then we’ll explore strategies that will deliver a marketing masterpiece tailored just for you!